News

Get Your Marketing Charts

This one’s been sitting in the queue for a while, and I’m sorry I haven’t covered it until now because I’m a stats geek. If you’re looking for marketing charts in Web/spreadsheet format, check out http://www.marketingcharts.com/ .

If you just want to get a sense of what’s available here, look at the thumbnails for Recent Data Updates across the top of the page. Click a thumbnail you find interesting, and you’ll get a good sized graphic chart showing data on ad spending, search share, top sites in a particular market, or whatever. A small caption underneath shows the data source (links to announcements/reports would be nice) and a small icon gives you a link to an downloadable Excel spreadsheet containing the data.

You can get details on other recent news/research in the marketing sector by looking at the nav on the right side of the screen. You can view information and news by marketing media (outdoors, print, radio, television, etc.) or by topic (the expanded list includes demographics, affiliate marketing, blogs, case studies, retail, research, etc.) There’s also a keyword search.

Categories: News