Google, the IRS, Kickstarter Inspiration, Yahoo, More: Morning Buzz, March 18, 2012

The IRS has launched a new tool to find more information about tax-exempt organizations. “In addition, organizations that have automatically lost their tax exemptions may now be searched by EIN, name, city, state, ZIP Code, country, exemption type, and revocation posting date, rather than only by state.”

Local historians take note (and be inspired?): a local history digital atlas, in the works for over 20 years, is now a Kickstarter project.

Dell & YouTube are teaming up to stream four music festivals live. The festivals are: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza, and Austin City Limits. I’m looking forward to seeing Bonnaroo, about which I have heard many good things.

A roundup of the features available at I didn’t know about the text alerts.

The National Library of Ireland is seeking WWI memorabilia to create an online archive.

Nice job, U-Wisconsin — a map of independent gardening centers.

In case you missed it, here’s a good roundup story on James Whittaker’s post on why he left Google. A quote from him: “The Google I was passionate about was a technology company. The Google I left was an advertising company.” In my view, that is pretty much exactly what happened to AltaVista, only it looked more horrible because instead of stuffing text ads into search results, AV was stuffing banner ads.

Yuck: malware developers using Twitter as an infection vector.

Exploring cosmic history in your browser: ChronoZoom looks very cool.

Kara Swisher covers an apparent internal memo from Yahoo. As reported, most of it reads like standard pap corporate gives out when they can’t really say anything yet, but one line caught my eye: “LISTEN, UNDERSTAND AND PUT THE CUSTOMER FIRST.” Who, in the opinion of CEO Scott Thompson, is the customer? Is it the visitors who come and consume the advertising and the media, or is it the advertiser? If Yahoo goes with the latter, I’m afraid its lunch will be eaten because it seems to me that way means opposing Google on its own turf. But if it goes with the former, and rebuilds the amazing depth of talent that has always been Yahoo’s most unsung (and underused) asset, good things will happen. I don’t know. Maybe I’m stupid. But I feel that if you concentrate on building a quality, loyal audience by offering quality content accessible in a variety of ways (APIs, etc) and remembering that your audience is made up of PEOPLE (not ambulatory wallets) then the demand for advertising takes care of itself. Good morning, Internet…

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