EPA, Cosmetics, Tumblr, More: Sunday Buzz, January 12, 2014

Hey! Facebook is being sued again. “This one claims the social network uses friends’ Likes—the thumbs-up acknowledgement for posts, comments, and pages—in advertisements for brands they never endorsed.”

Interesting stats: 50 Things You Should Know about Tumblr. Still trying to get into using Tumblr – I’m on there as ResearchBuzz if you want to suggest Tumblrs or say hello. I don’t think I’m visual enough.

The EPA has updated its Citizen Science Web site. “The updated website now offers detailed information about air, water and soil monitoring, including recommended types of equipment and resources for conducting investigations. It also includes case studies and videotapes that showcase successful citizen science projects in New York and New Jersey, provides funding opportunities, quality assurance information and workshops and webinars.”

Friday night the news started going around that Dropbox had been hacked. Dropbox says it’s a hoax. The consensus seems to be that it was a hoax but I’m keeping my eye on Dropbox anyway…

Delicious is updating its API and experimenting with ads.

The state of California has launched a database to list cosmetics which contain potentially harmful ingredients. “The long-awaited California State Cosmetics Program Product Database is part of a state law passed in 2005 that aims to expose products with potentially hazardous ingredients, and pressure manufacturers to reformulate makeup, soap, lotion and similar products with safer alternatives. The public can search the website by type of product, brand or ingredient, and will be shown a list of products made with chemicals that are known to cause cancer, reproductive harm or birth defects.”

Wow! Tough op-ed from Mashable about Google+. “Every time I visit Google+, sad to say, there’s an unpleasant taste in my mouth. I associate the service with accidentally clicking the wrong button in Gmail or Google Calendar or Google Maps, or being forced to sign in for some random reason. It’s like going to the DMV. You can dress it up as nicely as you like, it’s still the DMV.”

Changing a marketing strategy based on Twitter data mining. “Data-mining Twitter led Universal to change their entire pre-release strategy for Pitch Perfect. Most importantly, the film was released a week early–and Universal stumbled on what they felt was an ingenious way to capture those male viewers. For early screenings of the film, Universal arranged for Fandango and to offer free tickets for +1s: Any purchasers buying three or more tickets to Pitch Perfect on the sites were able to get an extra ticket to the same screening for free. Pitch Perfect ended up getting what Universal claims was the most extensive screening campaign in the studio’s history, all thanks to analytics.”

Elsevier is offering free access to ScienceDirect for journalists. (or as the Web site says, more specifically “science journalists”.)

Have an Indiegogo campaign? You can now embed it on your Web site. Good morning, Internet…

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