Michelin Tires, iOS, Google Algorithm, More: Tuesday Afternoon Buzz, March 28, 2017


Now available: a digital archive for the Michelin factory at Stroke in England. Yeah, the tire company. It looks like it’s still in progress. “Iconic photographs showcasing tyre manufacturer Michelin’s rich history have been ‘rolled out’ following the launch of an impressive online archive. And former workers and customers are all being invited to share their memories as the resource continues to expand. The Michelin Archive website has been created to showcase key moments in time documented for the ages since the firm opened its factory in Stoke in 1927.”


Apple iOS 10.3 is now available. “iOS 10.3 brings in Apple’s new file system, so we recommend saving everything before you update. The new file system is incompatible with the old, so if you don’t save, some things could be permanently lost.” Just thinking about upgrading my iOS gives me a horrible headache.

SEO Roundtable: Google Fred Algorithm Confirmed & Cites Overall Quality Issues. “As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites. John Mueller actually spoke about the issue in his Webmaster hangout on Friday afternoon at around 12:50pm EST, which was an hour and a half after Gary Illyes confirmed the update.”


Lifehacker: Ask an Expert: The Best Ways to Back Up Your Data. “‘World Backup Day’ is coming up this Friday on March 31st. I’m not exactly planning a hard drive party but it’s a good reminder to revisit your data storage solutions and consider new tech and best practices. Here to offer some advice are experts from the team at Seagate.” Interesting questions, and not just Seagate pushing its products.

TechRadar: The best free music-making software 2017 . “…access to the very best music editing software doesn’t have to come with the price tag you’re already imagining. These days there’s a veritable ocean of free software out there just waiting to turn your musical musings into chart-topping bangers. Here are the best five options, just for you.”


The Tab: How to buy Adderall on Snapchat, according to a student drug dealer. “Nicole* is a double major with a high GPA at a top school in Connecticut, and she’s also a drug dealer. By selling Adderall and Vyvanse to students looking to cram, she can make hundreds of dollars a week. Here she explains how a never-ending demand for prescription study drugs makes dealing a very easy job – and how she uses Snapchat to make her transactions.” Obviously I am not advocating that you go buy Adderall from a student drug dealer or that you deal drugs on Snapchat. But this was extensive and well-written and one sentence made me laugh out loud.

Advertising Age: Meet the Man Behind YouTube’s Sudden Ad Crisis. He Has a Patented Fix. “Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube or other Google properties? Thank — or blame — Eric Feinberg, a longtime marketing-services executive who in recent months has made it his mission to find ad-supported content linked to terror and hate groups, then push links and screen shots proving it happened to journalists in the U.K. and U.S.”


The Guardian: Facial recognition database used by FBI is out of control, House committee hears. “Approximately half of adult Americans’ photographs are stored in facial recognition databases that can be accessed by the FBI, without their knowledge or consent, in the hunt for suspected criminals. About 80% of photos in the FBI’s network are non-criminal entries, including pictures from driver’s licenses and passports. The algorithms used to identify matches are inaccurate about 15% of the time, and are more likely to misidentify black people than white people.”

Digital Trends: More than 20 Students Suspended After Liking a Threatening Photo on Instagram. “Be careful what you like on social media. North Carolina high school students recently posted an Instagram photo with a caption threatening a shooting at their school and both the students behind the post and the users who hit that heart button are facing punishment, NBC Charlotte reports. The post resulted in more than 20 students suspended from Bradford Preparatory School in Charlotte last week.”

RESEARCH & OPINION Study finds social media course impacts online behavior in first-year medical students. “Researchers at the George Washington University (GW) School of Medicine and Health Sciences found a majority of first-year medical students changed their online behavior after participating in a social media and professionalism course. The study results show that a formal education on responsible social media use is beneficial to medical students as they develop professional habits that are inclusive of social media, and look to avoid behavior that would be detrimental to their careers.” Good afternoon, Internet…

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