morningbuzz

Working from Home, Google SEO, Google Plus More: Tuesday ResearchBuzz, March 17, 2020

If you’re reading CoronaBuzz you know how stuffed with resources it is and that’s where my attention is right now. I will do at least one issue of RB a day but that may be it. Stay strong and true. Wash your hands. I love you.

USEFUL STUFF

Poynter: New to remote work? These tools will make your transition to working from home easier. “An exhaustive list is near impossible to compile given the rate at which new products are launched, or closed for that matter, but these are some of the most common tools we see newsrooms use. We’ve also aimed for tools with simpler onboarding and usability rather than sharing complex tools that aren’t easy to adopt. We’ve included information about pricing but you should check the platforms’ websites for the most accurate information as it may be different depending on your organization’s size and needs.”

Search Engine Journal: Google SEO 101: Here’s How to Update Your Search Results Snippets. “Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results. Given that the information is geared toward beginners, what’s covered in the video may already be known to experienced SEOs. If you’re new to SEO, or want to refresh your knowledge of search snippets, here is a quick recap of the video.”

AROUND THE SEARCH AND SOCIAL MEDIA WORLD

Impact: Google Plus: Why it shut down and what marketers need to do without it. “Google Plus was not Google’s first attempt to enter the social media landscape. Other failed attempts had come before it (anyone remember Google Buzz?), but in the summer of 2011, Google launched Google Plus hoping to stand out from the competition.” Nice overview.

SECURITY & LEGAL

The Register: Fresh virus misery for Illinois: Public health agency taken down by… web ransomware. Great timing, scumbags . “As the world tackles the COVID-19 coronavirus pandemic, ransomware creeps have knocked offline a public health agency’s website that served nearly a quarter of a million people in the US.”

CoinTelegraph: Brave Browser Delivers on Promise, Files GDPR Complaint Against Google. “Now, the complaint is with the Irish Data Protection Commission. It accuses Google of violating Article 5(1)b of the GDPR. Dublin is Google’s European headquarters and, as Dr. Ryan explained to Cointelegraph, the Commission ‘is responsible for regulating Google’s data protection across the European Economic Area’.”

Techdirt: Former Refrigerator Manufacturer Says Companies Using Open Source, Royalty-Free Video Technology Must Pay To License 2,000 Patents. “As Wikipedia explains in painful detail, there are two main patent pools demanding payment from companies that use HEVC in their devices. For one of the pools, the patent list is 164 pages long.”

RESEARCH & OPINION

HPE: Using AI to identify a toxic work culture and avoid burnout. “Is it possible that one day, AI will be able to spot potential human issues and identify them before they lead to burnout or a toxic work culture? We have news for you: Not only will AI be able to spot human traits like narcissism and Machiavellianism, but AI is doing it right now.”

Search Engine Journal: Data suggests there’s still no corporate or brand bias in Google results. “You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim about what sites show up in search, and we have a lot of data on that from SEMRush and other sites that rank the web according to how much organic traffic they likely get.”

TechCrunch: Glisten uses computer vision to break down product photos to their most important parts. “It’s amazing that in this day and age, the best way to search for new clothes is to click a few check boxes and then scroll through endless pictures. Why can’t you search for ‘green patterned scoop neck dress’ and see one? Glisten is a new startup enabling just that by using computer vision to understand and list the most important aspects of the products in any photo.” Good morning, Internet…

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Categories: morningbuzz

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