PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE). “The North Face today announced the launch of its fall brand campaign, It’s More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand’s more than 55-year history. To capture the meaning behind every piece of gear, The North Face is launching its first-ever crowdsourced digital archive, calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in the official archive.”
TWEAKS AND UPDATES
Google Blog: Bringing new life to Swedish endangered animals using AR. “Today, in collaboration with the Swedish Society for Nature Conservation, and in an effort to raise awareness of endangered animals, we are bringing five new Swedish endangered species to Search in augmented reality. Now, by simply searching for the lynx, arctic fox, white-backed woodpecker, harbour porpoise or moss carder bee in the Google App and tapping ‘View in 3D’, people from all over the world will be able to meet the animals up close in a life-size scale with movement and sound.”
KnowTechie: Adobe’s Acrobat extension now lets you edit PDFs directly in your browser. “Adobe is finally bringing its Google Chrome and Microsoft Edge extensions for Acrobat into the new millennium by letting you edit PDFs directly in your browser. That means you won’t have to download additional software to do simple edits, sign documents, or struggle with the web-based versions of Acrobat.”
Search Engine Land: Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads. “On Tuesday, Yelp announced new features for services businesses and the users that may be looking for them, including custom search filters, a new review flow, themed ads and Project Cost Guides.”
AROUND THE SEARCH AND SOCIAL MEDIA WORLD
BBC: Why does the internet keep breaking?. “I doubt Mark Zuckerberg reads the comments people leave on his Facebook posts. But, if he did, it would take him approximately 145 days, without sleep, to wade through the deluge of comments left for him after he apologised for the meltdown of services last week.”
CNET: Father of slain journalist accuses Facebook of deceiving consumers. “The father of Alison Parker, a journalist who was shot to death on live television in 2015, urged the Federal Trade Commission and US lawmakers to take action against Facebook and Instagram for failing to remove videos of his daughter’s death.”
SECURITY & LEGAL
Bleeping Computer: Study reveals Android phones constantly snoop on their users. “A new study by a team of university researchers in the UK has unveiled a host of privacy issues that arise from using Android smartphones. The researchers have focused on Samsung, Xiaomi, Realme, and Huawei Android devices, and LineageOS and /e/OS, two forks of Android that aim to offer long-term support and a de-Googled experience.The conclusion of the study is worrying for the vast majority of Android users.”
Search Engine Journal: Website Accessibility & the Law: Why Your Website Must Be Compliant. “Compliance is a scary term used for intimidation and deflects from the most basic incentives to include persons with disabilities wanting unhindered access to the web. Web Content Accessibility Guidelines, also known as WCAG, are provided online for free and are globally available to any web designer or developer.” Extensive; the usual good work from Search Engine Journal.
RESEARCH & OPINION
Route Fifty: States Move Towards Embracing Artificial Intelligence Technology. “State government interest in artificial intelligence technology is on the rise, according to experts and a state official who spoke at an event here this week.”
Mashable: How virtual reality can be used to treat anxiety and PTSD . “Virtual reality may become instrumental in the workplace, could potentially be vital for reimagining crime scenes, and has even salvaged strip clubs in the midst of a pandemic. Its possibilities and applications are vast, still being discovered and toyed with. Now, new research shows that VR may be an effective treatment for anxiety. Published by open access digital health research publisher JMIR Publications, the study looked into virtual reality exposure therapy, or VRET.” Good afternoon, Internet…
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